In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other realities concerning modern-day B2B marketing. We talk about exactly how the purchasing trip is currently entirely fragmented and also the manner in which area structure can aid online marketers retake cont

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as other truths concerning modern-day B2B advertising. We go over exactly how the buying journey is currently totally fragmented and the manner in which neighborhood building can assist marketing experts retake control of th

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, as well as various other facts regarding modern-day B2B marketing. We go over just how the purchasing trip is currently completely fragmented and the way that community building can help marketing experts take back control of the

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other facts about modern B2B advertising. We review just how the acquiring trip is currently completely fragmented and the way that community building can help online marketers retake control of the discovery and

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as other facts concerning contemporary B2B advertising. We talk about how the acquiring trip is currently completely fragmented and also the manner in which neighborhood structure can aid online marketers take back control